Workshop Overview
This hands-on workshop helps service professionals reframe selling as a natural, ethical extension of their service—not something to avoid, fear, or feel uncomfortable about. Participants will learn to confidently guide clients toward decisions that truly help them, while preserving trust and professional integrity.
Through guided conversations, realistic examples, and the principles of the Sales Code of Honor, learners build the skills to serve and sell ethically—without pressure, manipulation, or compromising their values. Selling becomes an act of service.
Participants Will Learn:
- Overcoming Resistance: Addressing the internal fears and misconceptions that hold back service professionals from making ethical recommendations.
- The Service-to-Sales Conversation: How to shift naturally from solving a current problem to offering future value.
- Challenging the 4 Myths: Uncovering false beliefs that make selling feel uncomfortable or inauthentic.
- Timing & Presence: Knowing when to ask, how to observe, and what to offer—so clients feel supported, not sold to.
- Proactive vs. Passive Service: Recognizing that asking the right question can serve the client more than silently completing a task.
- And Then Some Principle: Going beyond expectations in a way that builds loyalty and differentiates you.
- Credibility Through Questions: Building trust by asking professionally framed questions that uncover real needs.
- The 7 Essentials of Ethical Selling: A checklist for every client conversation.
- The Magic Phrases: Field-tested language that opens the door without pressure.
Benefits:
- Increased Confidence: Know what to say, how to say it, and why it matters.
- Deeper Client Loyalty: Clients appreciate professionals who advocate for their best interest.
- Higher-Quality Conversations: Fewer awkward transitions, more trust-based decisions.
- Ethical Revenue Growth: Grow the business in a way that feels good and reflects your values.
Formats Available:
- Half-day interactive session
- Full-day in-depth training with roleplay and real-time coaching
Included Support:
- 4-week follow-up micro-learning series
- After-Action Report to reinforce skills
- Graduation acknowledgment for team morale
Who Should Take This Course:
This course is ideal for:
- Service professionals who want to offer more but fear sounding pushy
- Technicians or field staff who want to serve and grow ethically
- Managers and team leads looking to coach service-minded staff
- HR leaders and business owners aligning service with sustainable growth
Ready to Empower Your Team?
Let’s turn service conversations into growth conversations—without changing who your team is. Book a session with Dennis Fox & Co. and discover how ethical selling transforms service cultures.
